FENoMenAL Motorbike Meet – I’m trying my hand as a rally organizer

“See you next year!” How amazing it was to hear this and know that the event I had poured so much energy and time into planning was a success and that everyone had had a good time.  

It was exciting to welcome everyone to my region of Sweden, Värmland, and host this event for WIMA Sweden in Värmskog. It was a low-key event, building on the amazing location and the company. We rallied together with all our enthusiasm and knowledge and learned from and inspired each other.  

The little cabins that make up the vandrarhems lodgings are taken from different parts of Värmland about 100 years ago and have before that been used as swineries, stable, food storage etc
The little cabins that make up the vandrarhem’s lodgings were taken from different parts of Värmland about 100 years ago and have before that had been used as swineries, stables, food storage etc.

Women from both Sweden and Norway took part and it was open to members of WIMA as well as non-members. We were 22 in total, which meant that we filled Värmskog’s vandrarhem (Swedish-style countryside hostel made up of separate cabins) and didn’t need to share the facilities with anyone else. In the evenings, we enjoyed barbecue and presentations in the garden – the first night we all introduced ourselves and got to know each other, the second night we had volunteers giving presentations. We were women all ages and levels of experience, ranging from holding the licence for only 1 month, to over 40 years. The parking area displayed a wide range of bikes, there were cruisers as well as race bikes and everything in between, including a motorcycle with a sidecar! Along with this diversity, a theme emerged: gravel! We all had our own relation to gravel riding –  those who love it, those who avoid it, those who learn to ride it, and most remarkably – she who got told that “women don’t ride gravel”, by a sales person when wanting to buy a bike more suitable for gravel riding. Well, he ain’t selling no bike to any WIMA member after that, we all agreed.  

The famous open-face prawn sandwich, or simply as we say in Swedish 'räkmacka'
The famous open-face prawn sandwich, or simply as we say in Swedish ‘räkmacka’

Värmskog is a small village in the south of Värmland. As it is situated by the lake Värmeln, we had access to both a small beach with sand, cliffs and a jetty, as well as nearby possibilities to just dip into the water from the edge of the forest, and most of us took advantage of the lake at some point as the weather was very hot. The local café, Värmskog’s Café, is famous for its giant open-face prawn sandwiches and bikers have used this as a riding destination for decades – I must admit that this was why I was first attracted to the idea of hosting the event in this location. I rode there the first time in 1998, as a learner rider, and I return most years to indulge. To further take advantage of local facilities, I’d ordered breakfast buns, cake and cinnamon buns from Malin at Värmskog’s bakery. And, surprise, surprise, the road there was a gravel road, a rollercoaster gravel road! This is road 673, appointed a cultural heritage and one of Värmland’s most beautiful gravel roads. I got to ride it twice for the bread collection, you may call it ‘the organisers perk’, ha ha! If you pass by Värmskog, I recommend you pop up there, enjoy the road, and buy some homemade bread, cakes or why not muesli.  

Värmskog's bakery
Värmskog’s bakery

The slogan for the event was ‘for women by women’, building on the idea that we can all learn from each other. It was also important for me that everyone would be able to connect and make new friends, I wanted it to be an event you could go to alone but leave having made many new friends. In addition, everyone was asked if they wanted to present something, and thanks to our volunteers we got the opportunity to learn a few things. Monica held a presentation about WIMA Norway, which is one of the newer divisions in WIMA, built on the enthusiasm from the WRWR movement. It was truly amazing to hear about all the activities they are organising, and the way they run their division. When I was International President, it was one of my goals to get a division started in Norway, therefore the story of their success touches my heart. WIMA Norway has grown with record speed and is, with their 800 members, a powerhouse in the Norwegian motorcycle community. They are also, by far, the biggest national division, more than twice as big as the second largest division. Absolutely amazing, but if all their members are as positive and energetic as the ones coming to FENoMenAL, I’m not at all surprised! Other presentations were Merete’s inspirational story about how we can stand up for ourselves, ride our own ride, so to speak. Marie talked about Tapping, a way to reduce stress and anxiety and, in addition, I talked about riding in hot weather and introduced WIMA’s chosen charity, MJ Piki in Tanzania, and those who wanted could donate money towards training another woman rider for the team. 

We started the barbeque and the presentations at 7
We started the barbecue and the presentations at 7
and presentations ran on into the late evening.
and presentations ran on into the late evening.

Susann contributed as tour leader for the Saturday ride out to Värmland’s Näs, about 10 riders joined her on a full day excursion. The rest of us made smaller explorations, involving ice-cream, beach and prawns. I appreciated the time we had to chat and share experiences and I truly felt I connected and made friends with everyone attending.  

Susanne leads the group ride out onto Värmland's Näs.
Susanne leads the group ride out onto Värmland’s Näs.
Luxury lunch and chill timeon Värmland's Näs
Luxury lunch and chill time on Värmland’s Näs
Even when you try to avoid gravel there is always some.
Even when you try to avoid gravel there is always some.

I learnt a lot from organizing and hosting this rally and now an idea is sizzling in my mind: how about incorporating a gravel training day in next year’s event?! I’ve just done such an event with SMC Värmland and I think a collaboration could work well. Food for thought, but for sure, WIMA Sweden will be back with FENoMenAL MC träff next year again.

I wanted to organise an event where people could feel this chilled haning out, I think I succeded.
I wanted to organize an event where people could feel this chilled hanging out, I think I succeeded.

Photo courtesies to all the awesome women participating! Photos are taken from our Messenger chat group.